Marks & Spencers

Marks & Spencer’s “Anything but Ordinary” spring campaign set out to redefine sustainable fashion through bold storytelling and a refreshed retail experience. Developed in partnership with House337, the campaign highlighted M&S’s commitment to eco-conscious style while upholding the brand’s longstanding values of quality and trust. The creative direction aimed to connect with a broad audience, blending inspiration with responsibility across digital and print platforms.

Working alongside a Design Director and Senior Designer, I contributed to shaping the visual identity and rollout of the campaign across multiple deliverables—from press releases and print ads to social media content and animated MPUs. Each asset was thoughtfully crafted to align with the overarching brand message, ensuring consistency, clarity, and engagement across all customer touchpoints.

Full story on M&S Spring 2023 Campaign