Recall Nostalgic Soda

Recall is a new-age Indian beverage brand on a mission to bring back the punchy, playful energy of 90s nostalgia—this time, bottled with bold caffeine and electrifying flavours. The challenge was to create a vibrant, culturally rooted packaging concept for their 300ml PET bottle that felt both retro and fresh. Drawing inspiration from vintage Bollywood aesthetics, we combined starburst backdrops, expressive Indian typography, and nostalgic illustrations to create a look that instantly grabs attention while tapping into a shared sense of memory and fun.

Working independently on the design direction, I developed the brand’s full visual identity—from the packaging and bottle design to marketing materials like social media content, posters, and an investor pitch deck. The result is a high-energy visual system that speaks directly to Indian youth culture while celebrating a playful reinterpretation of the past.