Sky Broadband - Ultrafast

In 2021, Sky teamed up with Illumination’s Minions to launch a nationwide 360° campaign promoting Sky’s Ultrafast Broadband. The campaign aimed to capture broadband speed through playful, high-energy visuals, using the Minions’ global appeal to grab attention across OOH, DOOH, web ads, and transport media. The creative direction focused on blending Sky’s clean brand identity with the chaotic charm of the Minions, communicating speed in a fun, instantly recognizable way.

I worked on developing the visual concept and art direction, creating a custom lockup to represent the Ultrafast offering and integrating Sky’s signature rainbow aura into the design. Collaborating with Illumination required careful character handling, ensuring accuracy while maintaining a cohesive brand feel. My contributions included layout design, typography, and final execution across print and digital, producing standout moments across key locations like Westfield, Clapham Colossus, and Canary Wharf.