Cosmix Hydration Mix

I led the creative campaign for the launch of Cosmix Electrolytes, taking the project from initial campaign ideation and visual exploration through to execution across brand and digital touchpoints.

We explored three distinct creative routes before landing on a high-intensity performance-led direction that positioned electrolytes within an energetic, movement-driven world. The launch introduced three nostalgic Indian flavours Kala Khatta, Orange and Aam Panna and brought this familiarity to life through vibrant sets, bold ingredient displays and a heightened visual language.

For the product shoot, I developed a visual world built around movement, motion blur and gel lighting, using silhouettes, dynamic compositions and dramatic lighting to capture the intensity of performance and hydration. The result was a visual system that felt energetic and contemporary while retaining the playful nostalgia of the flavours.

Alongside the campaign direction, I designed and art-directed a wide range of launch touchpoints, including the website product landing page, web banners, retention creatives, Meta ads, Amazon creatives and the PR box experience building a cohesive campaign across the full customer journey.